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Tods’ WIBN publishes the findings of Scottish independence survey

Scotland is at a crossroads. With the countdown on to September’s referendum on independence, the debate has ramped up on the implications and practicalities of constitutional change.

As part of the Tods Murray Women in Business Network (WIBN) programme for 2014, we have placed this issue as one of our key themes. To this end, as part of a series looking at both sides, we were delighted to recently welcome Deputy First Minister, Nicola Sturgeon MSP – elected the most influential woman in Scotland in a recent poll – and James Naughtie, esteemed presenter of BBC Radio 4’s Today programme and BBC Radio Scotland’s Good Morning Scotland, for an ‘in conversation’ evening with Network members (you can watch the video by clicking here).

As part of the Network’s focus on the independence question, a survey of members was carried to gauge opinions, thoughts and ideas. The findings below are the outcome of that research and make for fascinating reading – you can download the full report by clicking here.

Key findings:

  • 70% of respondents think Scotland should not be an independent country
  • The economy was the single most important topic in respondents deciding their vote in the referendum, with 7 in 10 selecting the option
  • Members of the Women In Business Network are keenly engaged with the process with over 95% saying they are ‘certain to vote’ – compared to the national average of 80% (TNS Poll on Independence, February 2014)
  • In the last Scottish Parliament elections, members were jointly supportive of Labour and the SNP with both receiving the vote of just under a quarter of respondents (22.77%)

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However, obviously the debate does not stop here. The discussion will evolve and change. Therefore, please make sure you join in the discussion on our dedicated LinkedIn group click here and on Twitter using #TodsWIBN – you can also follow us @TodsWIBN.

To download the full report please click here.  You can see all of Tods Murray’s agenda-setting briefings, views and guidance on the Scottish constitutional debate by clicking here.

Tods Murray’s Women In Business Network is a unique forum based on four key pillars: Wisdom – Sharing of ideas, knowledge and experiences; Innovation – Leading the debate and thinking creatively; Bold – Positively changing the status quo; and Nurture – sharing support and guidance. WIBN is committed to debating key topics in the spirit of progress, change and collaboration.

Tods Murray has a long-standing policy of strict political neutrality and at no time will we advise staff, clients or the public on how they should vote in the Scottish independence referendum.

We do not shy away from the issues which affect our clients. Therefore we have engaged with the debate on a professional and objective level where we believe our knowledge and experience adds clarity and awareness to the discussions. 

One thought on “Tods’ WIBN publishes the findings of Scottish independence survey

  1. Interesting results. Well done Tods’ WIBN for both the survey and a thought- provoking evening.

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